August 28–30, 2026

The Shoals, Alabama | Renaissance Shoals + Shoals Convention Center

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 IN-TOWN OPTIONS 

Maggie Rose Florence & Fashion Bundle

A boutique limited-edition package pairing The Stricklin Hotel accommodations with event access and a Maggie Rose and Billy Reid experience.

The Fashion in Florence Package is a curated boutique weekend built around style, music, and the spirit of the Shoals. Stay at The Stricklin Hotel and enjoy Friday and Saturday access, convention center programming, festival grounds, Big Bad Breakfast brunch, and a special Maggie Rose and Billy Reid experience with fashion/demo and photo moments.

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Fashion in Florence with Maggie Rose

What’s Included

  • The Stricklin Hotel accommodations, group takeover
  • Friday and Saturday access
  • Saturday convention center access
  • Saturday festival grounds access
  • Maggie Rose and Billy Reid experience
  • Big Bad Breakfast brunch
  • Fashion/demo experience
  • Photo-op moment

Important notes

  • Price shown is based on single occupancy unless otherwise stated
  • Add second guest pricing applies
  • VIP upgrade part of bundle, including transportation pass
  • Amenities note: This package invites you into Florence itself, with more time to enjoy the restaurants, shops, and music landmarks that make The Shoals so special. While it does not include Renaissance room-key privileges or access to hotel guest-only areas, it offers something different: the chance to experience the community, character, and sense of place beyond the resort.
room

The Stricklin Hotel

crowd partying stage lights live concert summer music festival

VIP Side Stage

brunch

Brunch

Maggie Rose

Maggie Rose

Midtown Hotel Residence Inn, Hampton or Holiday Inn Express

What’s Included

  • Offsite Midtown hotel accommodations
  • Friday access
  • Saturday convention center access
  • Saturday festival grounds access

Important notes

  • Price shown is based on single occupancy unless otherwise stated
  • Add second guest pricing applies
  • VIP upgrade part of bundle, including transportation pass
  • Amenities note: This package invites you into Florence itself, with more time to enjoy the restaurants, shops, and music landmarks that make The Shoals so special. While it does not include Renaissance room-key privileges or access to hotel guest-only areas, it offers something different: the chance to experience the community, character, and sense of place beyond the resort.

SkyDog
Offsite Hotel Midtown Bundle

A comfortable offsite stay bundled with Friday and Saturday access for guests who want value without staying onsite.

This package pairs a midtown offsite hotel stay with Friday and Saturday access, convention center programming, and festival grounds access. It is a strong option for destination guests who want comfort and convenience at a lower price point than onsite Renaissance packages.

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evening2

Midtown Hotel Choice

crowd partying stage lights live concert summer music festival

VIP Side Stage

wristbands

Friday Access

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Convention Center

SkyDog
Offsite Hotel Downtown Bundle

A Downtown Florence overnight package with core Friday and Saturday event access.

The Downtown Florence Package offers guests a weekend stay in the heart of Downtown Florence paired with core Friday and Saturday event access. It is a strong fit for those who want to experience SkyDog while enjoying the walkable charm, dining, and local character of downtown as part of the weekend.

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Downtown Tier Hampton Inn, The Stricklin Hotel

What’s Included

  • Downtown hotel accommodations
  • Friday access
  • Saturday convention center access
  • Saturday festival grounds access

Important notes

  • Price shown is based on single occupancy unless otherwise stated
  • Add second guest pricing applies
  • VIP upgrade part of bundle, including transportation pass
  • Amenities note: This package invites you into Florence itself, with more time to enjoy the restaurants, shops, and music landmarks that make The Shoals so special. While it does not include Renaissance room-key privileges or access to hotel guest-only areas, it offers something different: the chance to experience the community, character, and sense of place beyond the resort.
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Downtown Hotel

crowd partying stage lights live concert summer music festival

VIP Side Stage

wristbands

Friday Access

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Convention Center

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