Last Updated: February 14, 2026

This Privacy Policy explains how Muscle Shoals Music Group LLC (“Skydog Shoals,” “we,” “us”) collects, uses, discloses, and safeguards information when you visit skydogshoals.com (the “Site”), purchase Tickets or other Offerings, or otherwise interact with us (collectively, the “Services”).

 

1. Information We Collect

We collect information in three main ways: (a) you provide it, (b) it’s collected automatically, and (c) we receive it from third parties.

 

A) Information You Provide

• Contact details: name, email, phone number, billing address, shipping address (if applicable).
• Order details: tickets purchased, add-ons, package selections, amounts paid, transaction IDs, and customer support communications.
• Identity verification (if needed): limited verification data for fraud prevention (may be processed by vendors).
• Marketing preferences: newsletter opt-ins/opt-outs, SMS consent.
• Accessibility requests: information you choose to share for accommodations.
• User content: any content you submit (e.g., inquiries, forms, comments).

 

B) Information Collected Automatically

• Device and usage data: IP address, browser type, device identifiers, pages viewed, referring URLs, clicks, timestamps, and approximate location derived from IP.
• Cookies and similar technologies: to remember preferences, improve performance, support security, and measure marketing and analytics.

 

C) Information From Third Parties

• Payment processors / ticketing platforms: payment confirmation, order status, fraud signals, and limited payment details (we do not receive full card numbers).
• Analytics and advertising partners: aggregated performance metrics and campaign attribution data.
• Suppliers (e.g., hotels/camping operators): where you purchase a package through us that requires coordination with a Supplier, we may receive confirmation of fulfillment status and related operational information.

 

2. How We Use Information

We use information to:

• process purchases and deliver Tickets/Offerings;
• communicate about your orders and Event updates (including schedule changes and operational notices);
• provide customer support;
• coordinate fulfillment with Suppliers for Travel Packages or camping options you purchase through us;
• personalize and improve the Site and Services;
• conduct analytics, security monitoring, fraud detection, and compliance;
• send marketing communications (email/SMS) where permitted and according to your preferences;
• comply with legal obligations and enforce our Terms.

 

3. How We Share Information

We may share information with:

• Service providers supporting operations (ticketing, payment processing, email/SMS, hosting, analytics, fraud prevention, customer support).
• Suppliers (including the Host Hotel and other hotel partners, and any camping operators) as needed for fulfillment, credentialing, lodging coordination, and operational support.
• Venue/security partners as needed for entry, safety, and operations.
• Legal and safety disclosures if required by law or to protect rights, safety, and security.
• Business transfers in connection with a merger, acquisition, reorganization, or sale of assets.

 

We do not sell your personal information in the ordinary sense. Some privacy laws define certain advertising/analytics sharing as “sale” or “sharing”; see Section 7.

 

4. Cookies and Interest-Based Advertising

We use cookies and similar technologies for:

• essential functions (e.g., cart, security);
• performance and analytics;
• marketing and attribution.

You can control cookies via browser settings and, where available, our cookie banner/preferences tool. Some partners may use cookies to provide interest-based ads. You may also opt out through industry opt-out tools and device settings.

 

5. Email and SMS Preferences

• Email: unsubscribe using the link in any marketing email.
• SMS: opt out by replying STOP (or as instructed). Message/data rates may apply.
• Transactional messages (order confirmations, operational updates) may still be sent even if you opt out of marketing.

 

6. Data Retention and Security

We retain personal information as needed to provide Services, maintain records, comply with legal obligations, resolve disputes, and enforce agreements.

We use reasonable administrative, technical, and physical safeguards. No method of transmission or storage is 100% secure; we cannot guarantee absolute security.

 

7. Your Privacy Rights (U.S. State Privacy Disclosures)

Depending on your state of residence, you may have rights to access, delete, and correct personal information, and to opt out of certain targeted advertising practices.

To exercise rights: email privacy@skydogshoals.com with subject “Privacy Request.” We may verify your identity.

Do Not Sell or Share (if applicable): If we use advertising technologies that qualify as “selling” or “sharing,” you can opt out by contacting privacy@skydogshoals.com and/or using cookie preference controls (where available).

 

8. Children’s Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child provided information, contact privacy@skydogshoals.com.

 

9. International Visitors

We are U.S.-based. If you access the Site from outside the U.S., you understand information may be processed and stored in the United States where data protection laws may differ.

 

10. Third-Party Sites

The Site may link to third-party websites and services. Their privacy practices are governed by their own policies, not ours.

 

11. Changes to This Policy

We may update this Privacy Policy periodically. The “Last Updated” date indicates the latest version. Material changes may be communicated via the Site or email.

 

12. Contact Us

Muscle Shoals Music Group LLC
Attn: Privacy
[MAILING ADDRESS], Florence, AL [ZIP]
Email: privacy@skydogshoals.com
Phone: (256) 555-0199