Press Releases
Each release offers insights into our activities and achievements in a clear and concise manner.
April 02, 2026
SkyDog: The Shoals Experience to Launch Aug. 28-30 in the Birthplace of Southern Rock
FLORENCE, Ala., (April X, 2026) SkyDog: The Shoals Experience, a new music-driven destination event, debuts Aug. 28-30, 2026 in Florence………….
April 02, 2026
SkyDog: The Shoals Experience to Launch Aug. 28-30 in the Birthplace of Southern Rock
FLORENCE, Ala., (April X, 2026) SkyDog: The Shoals Experience, a new music-driven destination event, debuts Aug. 28-30, 2026 in Florence………….
April 02, 2026
SkyDog: The Shoals Experience to Launch Aug. 28-30 in the Birthplace of Southern Rock
FLORENCE, Ala., (April X, 2026) SkyDog: The Shoals Experience, a new music-driven destination event, debuts Aug. 28-30, 2026 in Florence………….
Fast Facts
What: SkyDog: The Shoals Experience — inaugural music and culture festival
When: August 27–30, 2026 (Thursday–Sunday)
Where: Renaissance Shoals Resort & Spa + Shoals Convention Center, Florence, Alabama
Capacity: 5,000 attendees
Tickets/Info: skydogshoals.com Founding
Sponsor: One Louder Local
Partners: Visit the Shoals, TNT
Produced by: Muscle Shoals Music Group, a division of FAME Music, in collaboration with Lotos Nile
Festival Design: Beese Design
On-Site Exclusive: Rolling Stones Museum access
Headliners: Jackson Dean, Maggie Rose, Marcus King, Wet Willie, Spooner Oldham
Editorial Angles
- The festival named after a nickname Rick Hall and Wilson Pickett gave Duane Allman — at the exact studio where it happened
- Rodney Hall continuing his father’s 66-year FAME Studios legacy in a new format
- Southern rock’s birthplace, finally with a festival to match its mythology
- Wet Willie as the living thread: what the original generation of Shoals-era Southern rock remembers and still plays
- Jackson Dean, Maggie Rose, and Marcus King: the artists carrying that same sound into 2026 and why they came home to do it
6. The Shoals economic renaissance: why major national investment is arriving in the same zip code as this music history
7. The Rolling Stones Museum, on-site and open — what it holds and why it lives here
8. A festival built like a cruise ship on land — how Florence became the destination, not just the backdrop
9. Fashion, books, film, food, and more: how the Convention Center programming makes this more than a concert weekend
10. Maggie Rose’s Half Moon album, a full moon weekend, and what the timing says about how this lineup was built
Artists Profiles
Maggie Rose
2x GRAMMY-nominated singer-songwriter Maggie Rose continues to win over fans and critics alike. Her latest album, Half Moon reveals the rare magic of hard-won momentum meeting a creative spirit in peak bloom.
Gary Nichols
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Mike Farris
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Scott Sharrard
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Leadership Profile
Rodney hall
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