SKYDOG SHOALS MEDIA KIT
We created this media kit to give journalists and media partners a clear, useful introduction to the festival and the materials needed for thoughtful coverage. Inside, you will find essential background, programming highlights, approved visuals, and press contacts, all assembled to support rich storytelling. We hope it helps convey not just what the festival is, but why it matters.
MEET THE Artists
- The festival named after a nickname Rick Hall and Wilson Pickett gave Duane Allman — at the exact studio where it happened
- Rodney Hall continuing his father’s 66-year FAME Studios legacy in a new format
- Southern rock’s birthplace, finally with a festival to match its mythology
- Wet Willie as the living thread: what the original generation of Shoals-era Southern rock remembers and still plays
- Jackson Dean, Maggie Rose, and the artists carrying that same sound into 2026 and why they came home to do it
- The Shoals economic renaissance: why major national investment is arriving in the same zip code as this music history
- The Rolling Stones Museum, on-site and open — what it holds and why it lives here
- A festival built like a cruise ship on land — how Florence became the destination, not just the backdrop
- Fashion, books, film, food, and more: how the Convention Center programming makes this more than a concert weekend
- Maggie Rose’s Half Moon album, a full moon weekend, and what the timing says about how this lineup was built
LEADERSHIP PROFILE
Rodney Hall
Rodney Hall is the President of legendary FAME Recording Studios and Publishing in Muscle Shoals, Alabama, the founding board member of the Muscle Shoals Music Foundation which owns Muscle Shoals Sound Studio at 3614 Jackson Highway and a board member of the Muscle Shoals Songwriter’s festival.
FAST FACTS
SkyDog Shoals is an outdoor and indoor festival experience, set against the iconic backdrop of Wilson Dam at the Renaissance Shoals Hotel & Shoals Convention Center. This weekend event celebrates Southern culture, music and hospitality - what makes the Shoals so special.
‣ What: SkyDog: The Shoals Experience — inaugural music and culture festival
‣ When: August 28–30, 2026 (Friday–Sunday)
‣ Where: Renaissance Shoals Resort & Spa + Shoals Convention Center, Florence, Alabama
‣ Tickets/Info: skydogshoals.com
‣ Founding Sponsor: One Louder
‣ Local Partners: Singing RIver Automotive, Visit the Shoals, TNT
‣ Produced by: Muscle Shoals Music Group, a division of FAME Music, in collaboration with Lotos Nile
‣ Festival Design: Beese Design
‣ On-Site Exclusive: Rolling Stones Museum access
‣ Headliners: Jackson Dean, Wet Willie feat. Jimmy Hall, Maggie Rose, Music Director Scott Sharrard, The FAME Gang, Spooner Oldham, Shoals Sisters, Gary Nichols, Mike Farris and more.
FOUNDING SPONSOR AND PRESENTING PARTNERS
MEDIA CONTACT
Cindy Dupree Holloway
cindybdupree@gmail.com
615-838-9616
Kissy Black
Lotos Nile
kissyblack@lotosnile.com
615-298-1144,500
